Sarah Ford | August 8, 2013
The Next Generation of ¾«¶«Ó°Òµn Giving blackbaud Report
According to blackbaud’s latest study, “In short, the odds are strong that for the vast majority of causes, your next donor will be over age 50.”
In this comprehensive, must-read study, blackbaud shares key findings regarding generational giving tendencies and intentions, and answers questions such as:
- Which generation is most generous?
- Which generation will influence future charitable giving?
- How do giving preferences differ across generations?
- How should fundraisers communicate to each generation?
- Which causes are these different generations giving their money to?
- What factors influence donor’s giving decisions across generations?
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