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A video excerpt from a presentation by Journalist, Author, Consultant.

¾«¶«Ó°Òµ’s Charities recently hosted its 2012Ìý at Georgetown University, where several guest speakers shared their experiences, presented practical, innovative solutions concerning non-profit sustainability and offered successful approaches for non-profits and companies to better engage volunteers, donors and employees. ÌýThis video is a small excerpt from one of this year’s conference guest speakers, Tom Watson.Ìý

Despite vast social media use for marketing and branding purposes, most organizations are still in the early stages of successfully applying social media to CSR, employee involvement and corporate philanthropy initiatives.Ìý In this video, Tom shares an extensive list of ideas and statistics from research, along with several principles and strategies that organizations should consider applying in this era of Facebook and multiple social networks.