Sarah Ford | January 20, 2015

The Young, the Middle-Aged and the Old Differ on Where Giving Should Be Directed

By Glenn Ruffenach

Only a few weeks ago, many ¾«¶«Ó°Òµns were rushing to help their favorite charities—even if last-minute tax deductions, rather than the holiday spirit, were the spur.

As it turns out, what we give, and where we direct our dollars and goods, varies from generation to generation.

Get Resources and Insights Straight To Your Inbox

Explore More Articles

For Fifth Consecutive Year ¾«¶«Ó°Òµâ€™s Charities Named ‘Best Nonprofit To Work For’

May 6, 2025

Washington, D.C. – April 1, 2025 – ¾«¶«Ó°Òµâ€™s Charities, the nonprofit that mobilizes the power of giving as a leading provider of volunteering, workplace giving,…

Read Article

Workplace Fundraising + Volunteering Summit (April 2nd and 3rd, 2025)

March 26, 2025

Join us in attending this virtual summit! The ¾«¶«Ó°Òµâ€™s Charities team is joining up with other leading voices in the workplace giving space for a…

Read Article

The Time to Act is Now

March 7, 2025

The results of the 2024 National Assessment of Educational Progress (NAEP) are in, and the findings are, in a word, heartbreaking. This assessment serves as…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock