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In 2014, consumers and corporations alike stepped up in a big way to donate, take action or challenge others to do the same. From ice buckets to epidemics, new causes demanded our attention while traditional fundraising tactics rose to levels not seen since before the Recession of 2008. This momentum and enthusiasm will continue into 2015 and beyond, according to Good Scout’s 2015 Cause Alliances Trend Report. Ìý

The report examines business and fundraising trends from both the corporate and nonprofit sectors, determining how the two will be making a greater impact on our collective community this year. Giving a nod to companies and causes that are leading the pack, and how such alliances will evolve moving forward, the trends touch on popular activities as well as the unexpected.