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By Barbara Harman
What are the most compelling trends in workplace giving today? Will the traditional pledge-card campaigns of old still cut it with today’s millennials, who already make up 25% of the workforce and are estimated to comprise 50% within seven years? The answer, according to ����Ӱҵ’s Charities CEO Steve Delfin, and panelists at a half-day conference on Wednesday, was a resounding no. (Check out the name of the conference, with the hashtag title #givingundertheinfluence: I suppose this was meant to suggest a good kind of “under the influence” as opposed to the bad kind with which we are familiar, much as the charitable giving day, #givingtuesday, is the good twin of the shop-for-yourself day known as Black Friday. And take a look at the report issued by ����Ӱҵ’s Charities .)

Instead of traditional campaigns that generate funds for causes selected in the C-suite or in the office of the campaign sponsor, the panelists contended that the new giving model emphasizes total choice indeed that choice is transforming workplace giving. After all, the argument goes, today’s employees often bring their causes with them to work, and they want giving options that center around what matters to them – all of them – not to their supervisor or boss; they want opportunities to engage their networks, share the stories of organizations that move them, take existing campaigns and take them over; and they want to do this in and on their own time, not in one day or month of the year.