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In a new study conducted by Rice University, the University of Texas at San Antonio and Pennsylvania State University, “researchers presented participants with a description of the same charity, (¾«¶«Ó°Òµ’s Charities member ) and subtly changed small parts of the description to suggest that the charity was either supporting ¾«¶«Ó°Òµn traditions and loyalty or ensuring equality.”Ìý Part of what these researchers discovered from this study is that ¾«¶«Ó°Òµns are more likely to donate to a charity that reflects the values of their political affiliation.Ìý

What does this mean for your charity? ¾«¶«Ó°Òµ’s Charities member, Rebuilding Together, was recently used for a Ìý of more findings from this study, which will appear in the