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“Work is simply something to be endured.”�� Right?�� BIZZZT – wrong! ��

The average ����Ӱҵn spends 9 hours, 12 minutes, and 36 seconds ‘Working & Commuting’ on an average workday (Source: ).�� So it shouldn’t come as too much of a surprise that people want their work – that thing to which they dedicate so many of their waking hours – to mean something.�� They want to make an impact on the causes they care about and work for employers who are equally as committed.

So how can your company give employees what they want?�� Simple – foster an environment in which employees have the opportunity to be engaged and involved.�� Think about ways to integrate employee engagement as a central component of CSR.

Did you know that employees – specifically Millennials – are attracted to employer brands that they admire as consumers, and over half are attracted to employers because of the company’s CSR position (Source: )?�� These new expectations, with which young workers are arriving in the workplace, are causing employers to rethink their giving programs and find new ways to meaningfully engage Millennials in giving their time, talent, and money.�� In fact, 80% of the employers surveyed in our new study, , are branding their workplace giving programs with their own names, themes, and logos.�� These branded campaigns align the company’s values, philanthropic and overall social responsibility goals to support employee giving and engagement.

There are countless things you can do to create a meaningful and engaging work culture for your employees.�� Start by considering these questions:

• What does your company stand for?�� “Brands R US” – what’s your CSR Brand?
• Is there a specific nonprofit, whose mission aligns well with your CSR brand and goals, with which you could form a partnership?��
• What causes are important to your employees?��
• In what ways are your employees interested in giving back?

Use the answers to these questions to foster your company’s work culture.�� Not only will you give employees what they want by doing so; you will also keep your organization competitive and healthy.

����Ӱҵ’s Charities’ report called, , features insights from real companies just like yours.�� I guarantee that after 5 minutes of reading , you’ll discover new ideas and interesting insights, which you can instantly introduce to your company’s giving programs and workplace culture.

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