Sarah Ford | April 30, 2014
How to Make Money from CSR Activities
Good product performance pays while goodÌýÌýdoesn’t, research published inÌýÌý²õ²¹²â²õ.
Earlier studies show mixed results on the financial benefits of corporate social responsibility activities; in this one, researchers from the University of South Carolina and the University of Nebraska examined the profitability of twoÌýÌýcomponents: product social performance and environmental social performance.
Lauren Turner writes about the research in a Network for Business Sustainability blog and suggestsÌý.
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