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By Farra Trompeter

The leaves are changing and the pumpkin spice lattes are brewing. Yes friends, it’s fall, the perfect season to step back and rethink your social media strategy. With a new channel popping up everyday, it’s easy to follow the latest shiny object. But before you turn on another profile, or pull the plug on the one you haven’t updated in months, take some time to review your data. There’s gold in those analytics and insights!

At last month’s 501 Tech NYC (a local meetup for NTEN members and their friends), we were happy to host George Weiner of��, a digital agency that leverages data and technology to increase the impact of nonprofits. I first met George at����several years ago when I learned about the great work he was doing as CTO of��. Over the years, I’ve been fortunate enough to hear George speak at various meetups and with the students for the graduate classes I teach. He is one of the most entertaining presenters I’ve seen – funny, smart, and genuine.

Grab an apple, and watch George’s humor-laden and insightfully interactive presentation inviting you to “be your own social media guru” below.��