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By Sam Becker

What responsibility do businesses have to their local communities? How important isÌýthat responsibility to consumers?ÌýTurns out that most people consider social responsibility to be a very important factor in business, at least according to the findings of aÌýnew studyÌýreleased by social media market research firmÌýlab42.

From lab42’s findings, a whopping 84 percent of respondents answeredÌýthat they would be willing to pay more for goods or services from brands that they deemed to be socially responsible. Not only that, but 57 percent said that they think companies are starting to take itsÌýroles in communities more seriously, and that companies today are more socially responsible than just three years ago. That means that businesses are either taking consumers’ concernsÌýto heart, or it’sÌýsimply doing a better job of broadcasting itsÌýcurrent efforts.

The bigÌýquestion, of course, is what exactly does ‘social responsibility’ refer to in terms of this study?